If you haven’t invested in digital marketing before, one of the first questions on your mind is…

Is it worth it?

Well… the truth is it depends…

This article will try and take you through 7, practical, easy to follow steps to help you find out if you should invest in digital or not…

Let’s get started…

 

1. If Your Competitors Are Doing It…

Let’s start with the most obvious sign. When your competitors are investing money into something, it’s worth looking into. 

We are not in business to waste money, so this means that if they are investing in it… they are getting a return on investment that justifies the expense.

2. Let’s Google One Of Your Products/ Services

 

Following the previous point… if you Google your products/services, especially in a geographical region that you could potentially provide your goods and services and you find your direct competitor there. There is definite potential there.

Action Step:
  • Please go ahead and Google your product/service
  • Kindly note down the names and URLs (web addresses) of the top ten websites that are competing with you and your business ESPECIALLY the relevant businesses that have paid to have ads placed on the Google search first page.

 

 

3. Do A Quick Browse Into Each One Of Your Competitors Websites

 

This step is that we know what is that your competitors are doing with their websites, and potential strategies that they could be implementing and what kind of offers they have.

Action Step:

Please visit at least 5 of your competitors’ websites that you noted down earlier and take note of the following (amongst other things):

  • What products/services are they offering to their visitors? Are they the same as yours?
  • Do they have special offers?
  • What kind of credibility do they show off on the website, not just quality of the design but accreditations, customer testimonials etc.
  • Are they in a geographical area that you service or could service.

 

4. Use SimilarWeb.com To Get Some Numbers

 

SimilarWeb.com is a digital marketing intelligence/analytics tool. Marketing strategists use it to do research about new markets and their competitors.

Mind you… it is widely known that no digital marketing analytics tool is 100% accurate, but it will help you to get a strong indication and help you gauge the size of your opportunity.

This step is crucial.

Action Step:

Go to www.similarweb.com and create yourself a free account. Use it to investigate your 5 digital marketing competitors that you found on your Google search AND that you verified as valid competitors in your geographical area.

  • What products/services are they offering to their visitors? Are they the same as yours?
  • Do they have special offers?
  • What kind of credibility do they show off on the website, not just quality of the design but accreditations, customer testimonials etc.
  • Are they in a geographical area that you service or could service.

 

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