Great content gets people to engage with your business. Helping you keep the attention of your audience. This by itself helps your business become memorable.
When you distribute value to your audience via content, you create goodwill. This means that you will be seen as having value and authority in your marketplace.
When you love what your business does, it shows in the work you produce and the amount of time you dedicate to it. People trust your skill more when you speak about your experiences and share more of yourself. This will bring your brand to LIFE.